AMD’s Margaret Lewis already blogged about what she is looking forward to seeing at NAB this year. But I wanted to address another topic that folks are buzzing about at NAB this week – the launch of Adobe® Creative Suite® 5 edition. Simply put, anyone who cares about digital content in any way is familiar with this software package, which stands to take digital imaging to the next level. And AMD technologies are an ideal complement.
In today’s HD world, everyone seems to be demanding richer, more immersive visual content. But that demand becomes a necessity when it comes to video editors, graphics professionals and interactive designers. AMD and Adobe are collaborating to help ensure that our hardware and software solutions deliver optimizations that give design professionals the computing speed and vivid digital quality they require, allowing them to create content that provides an exceptional user experience.
AMD balanced platforms, comprised of CPUs, GPUs and chipsets, provide a great environment for Adobe Creative Suite 5 (CS5). Creative professionals can harness the power of GPU acceleration with AMD’s graphics products enabled with ATI Stream technology when running many of CS5’s popular applications, including Photoshop, After Effects, Flash Professional and Premiere Pro. For example, GPU-accelerated features such as image cropping, color picking and brush treatments available in Adobe Photoshop CS5 Extended enable faster response times and greater overall productivity.
But not all the enhancements available in Adobe CS5 are powered by GPU acceleration. For example, with complex video editing projects, Premiere Pro can take advantage of the tremendous performance of today’s multi-core, 64-bit CPUs. In fact, Premiere Pro scales quite well with additional CPU cores, making systems powered by AMD’s multi-core processors ideally suited to take advantage of the 64-bit performance optimizations in Adobe CS5, helping to bring creative visual effects to life faster.
Also, with the unique ATI Eyefinity multi-display technology, digital imaging professionals can take advantage of an unbelievable display solution for increased productivity and a simply incredible visual experience. ATI Eyefinity technology is available with a number of ATI Radeon™ graphics products, as well as ATI FirePro™ V8800 professional graphics.
AMD is the only supplier delivering both world-class CPUs and GPUs in a balanced platform, enabling software developers to choose which compute resources to use to support their workload most efficiently. And at AMD, we offer a unified runtime environment that supports OpenCL across both CPUs and GPUs.
Finally, a critical element for the development of applications like those in Adobe CS5 is the support for open standards. Both AMD and Adobe are strong supporters of the OpenGL and OpenCL standards. AMD also is a member of Adobe’s Open Screen Project, which is intended to enable the delivery of rich multi-screen experiences for open web browsing and standalone applications. We at AMD believe that this is the only way we will advance the industry to develop dynamic software applications that work across a range of hardware and form factors – not proprietary solutions that lock in vendors and hinder industry growth.
But, of course, none of these issues matter without YOU, the user. Have you used Adobe CS5 yet – any initial thoughts or feedback?
Jo Albers (@GalJody) is a Manager of Public Relations at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.